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How to Promote Your Music in this Highly Competitive Music Industry
by
Durga Ravula
Does your dream of becoming a professional in music industry seems a far-fetched reality? Music industry might seem to be full not only of secrets but also insiders who make it difficult for any newcomer to make a beginning. Well there are several success stories concerning bands and musicians who were spotted on the YouTube and went on to sign music contracts worth millions. You might even know of some local band being offered certain record deals because of one right gig. IF you are one such person who is trying to find a good record deal for your band or wishes to promote the music then read on to know more.
There are moments when pure luck is required to get any record label andthis might seem defeating. It is impossible for any human to continue doing same things again and again with a desire for achievements. Even if one considers music to be one s life, rejection of companies and no recognition of the inherent talent may lead to frustration.
In such cases one needs a good plan. The important aspects of this plan include treating the music, promoting the band as well as the music, in a businesslike manner.
In this article are mentioned a few tips which will help you in getting music contracts and also aid in promoting your music. The tips are as follows:
It is important to create an identity for the band. There must be some definite image of the band, depicting the music you play. This would also help you in marketing the image of the band in the market. Remember if the music is in discord with the image then it becomes harder to promote the band. Visualise your band as well as music like a product in the market, it requires similar promotions along with marketing strategies in order to succeed as a brand.
If you play music or are a part of a band purely out of interest and merely view music as a hobby then there is no appeal towards the music industry. This kind of approach will not fetch contracts from record labels rather you need to treat the music like a business in order to gain recognition in the music industry. Plan a marketing strategy in order to grab the attention of record labels.
It is also important to start grass root movement by yourself. Internet is a great way to increase the fan following. Create an exclusive website for your band. It is also advised to have accounts of Facebook, MySpace and ITunes for effective promotion. This will not cost you much but increase the interaction with people, helping in garnering followers.
The above tips are simply pointers which will help any budding musician or a professional band in making it to the music industry. With the aid of internet and few marketing strategies you will be able to build an image which attracts not only fans but also record label contracts.
Durga R. writes for FeatureAct Music,
Bollywood Music Studio
in Melbourne. FeatureAct is involved in
Music Recording
and Song Promotion.
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